Posted by: Jimely Flores | November 18, 2013

Possible greenwashing sins in the Philippines’ blue swimming crab industry.

Among the ten signs of greenwashing mentioned in Wikipedia (http://en.wikipedia.org/wiki/Greenwashing), these are the commonly encountered sins in the promotions of the blue swimming crab industry of the Philippines:

  1. Sin of the Hidden Trade-off, committed by suggesting a product is “green” based on an unreasonably narrow set of attributes without attention to other important environmental issues.
  2. Sin of No Proof, committed by an environmental claim that cannot be substantiated by easily accessible supporting information or by a reliable third-party certification.
  3. Sin of Vagueness, committed by every claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the consumer.
  4. Sin of Fibbing, the least frequent Sin, is committed by making environmental claims that are simply false.
  5. Gobbledygook – The use of jargon and/or information that the average person can not readily understand or be able to verify. 
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